Privacy Policy

SeniorsZen Marketing Inc. Web Site and General Privacy Policy

(Effective Date: May 2015)

We created this website to help seniors and their caregivers find senior living and senior care options across Canada. Protecting the privacy and personal data of our customers and other visitors to this Web site is important to us.

This website is managed by SeniorsZen Marketing Inc. in Vancouver, Canada  ("SeniorsZen"). This Privacy Policy describes the collection, use, and disclosure practices of this Web site as well as all other Web sites owned and/or operated by SeniorsZen and its Affiliates and partners (individually and collectively, “Site” or “Sites”). Any reference to “you” or “your” in this Privacy Policy refers specifically to the senior or caregiver whose Personal Information (defined in the section titled “Collection of Personal Information” below) is being collected, used and disclosed and applies where the senior is either (a) seeking senior living or senior care services for himself or herself; or (b) has authorized another person to act on his or her behalf.



When you visit our Site, you are accessing it anonymously. SeniorsZen does not acquire your email address or other Personal Information about you unless you choose to provide it to us. For the purposes of this Privacy Policy, “Personal Information” means information about an identifiable individual as defined from time to time in applicable privacy laws. This may include but is not limited to: name, email address, telephone number, address, postal code, gender, age, and may or may not include any other information provided by or for you, and/or provided by any other person authorized to act on your behalf.

If you choose to provide Personal Information directly to SeniorsZen, we will maintain such Personal Information in confidence. We will not collect, disclose or use your Personal Information other than in accordance with this Privacy Policy, the Terms of Use and as permitted or required by applicable laws. However, please note that SeniorsZen shall not treat as confidential and shall not have any duty to protect any Personal Information that is posted or uploaded to the SeniorsZen Sites and available for general viewing. Please do not submit patient health information through these Sites.



In general, SeniorsZen collects, uses and discloses Personal Information for the Purpose of:


2.1    Finding seniors living–related services for you or a family member and to communicate with you about SeniorsZen and our services.

Personal Information may be collected by SeniorsZen when Site visitors complete one of our online information request forms and/or over the phone (for example, when you speak with one of our Senior Housing Advisors or our call centre representatives) and may be stored or accessed in Canada and/or the United States. This Personal Information may be disclosed in response to valid demands or requests from governments, regulators, courts and law enforcement authorities in Canada.

You may find numerous forms throughout our Sites to help you engage our services, provide feedback, and ask questions. SeniorsZen only collects user-provided Personal Information. As an example, you may want to provide us with your name and contact information to communicate with you, to provide you with a service, or to conduct business with us if you are a supplier or a potential business partner. You may share your resume in connection with a job opening at SeniorsZen for which you wish to be considered. If you use the practices described in this Privacy Policy to tell us that you do not want us to use your Personal Information to make further contact with you beyond fulfilling your request, we will respect your wishes.

If you provide us with a false name or email address, you may not receive a response to your inquiry or your request may not be processed. However, any Personal Information you give us in other fields may be used to help solve issues that exist. As and example, if you have Personal Information that you would like to relay to someone at SeniorsZen but do not accurately identify yourself, you may include the Personal Information in the Notes section of the form. That Personal Information will be sent to the appropriate team member who can help resolve the issue regardless of whether or not we are able to send a response to you. The same applies for anyone who enters an email address, phone number or other form of contact information incorrectly. We are not responsible for a failure to respond to someone who has submitted to us inaccurate or invalid contact information.

Whenever possible, we will collect Personal Information from you directly. However, we may also collect both personal and non-personal information about you from other businesses, business partners, contractors and other third parties which supplements the Personal Information we collect, use and disclose. When we do so, we ask the vendors to confirm that the Personal Information was acquired legally by the third-party and that we have the right to obtain it from them and use it.


2.2   Improving SeniorsZen Sites and Services

2.2.1  Internet Service Provider. Certain other information may be collected on the Sites through different technologies, described below, without your actively providing the information.

Our Site is hosted on services shared with an Internet service provider (ISP). Any personal information collected on our behalf by the ISP, such as server log data (see below), is managed in accordance with this Privacy Policy and is protected by applicable law.

Certain information about Internet users’ traffic patterns is automatically collected and linked to users’ Internet Protocol (IP) addresses. These unique IP addresses are assigned to all Web users by their ISPs, and are automatically stored by Internet servers. While the IP address itself does not identify an individual, it may, in appropriate circumstances be used with the cooperation of the ISP to locate and identify an individual using the website.


2.2.2  Server Logs. In the normal course of establishing and maintaining Internet connections, our servers automatically log information about visits on our Site. Server logs record statistical information, such as a visitor’s IP address and type of operating system, the time and duration of visit and Web pages visited. The server logs also identify types of visitors by items such as domain and browser type. These statistics are reported in aggregate form to us and are used to improve our Site and ensure that it provides the optimal online experience for our visitors.

We do not link this server log information to any other data in a way that would enable us to identify individual visitors, except for security purposes, as discussed above.


2.2.3  Cookies. Like many other websites on the Internet, our Sites may make use of “per session” cookie technology. Per session cookies are small text files that contain a unique identification number that is automatically deposited and stored on a visitor’s computer. Such cookies track information during an open session and are stored only temporarily in your computer’s memory. This information helps us track the total number of visitors to the Sites on an ongoing basis and the types of Internet browsers (e.g., Mozilla Firefox or Internet Explorer) and operating systems (e.g., Windows or Android) that our visitors use. We use this information to improve your online experience with our Sites. We do not cross-reference this information with any type of personal information that is voluntarily provided.

The use of this cookie technology is common on the Internet, and many Internet browsers are set to accept cookies automatically. If you would prefer not to accept cookies, you can change settings for your Internet browser to notify you when your computer is receiving a cookie or to refuse cookies automatically. To change your Internet browser’s cookie options, please refer to the Help section of your particular browser or seek online assistance.


2.2.4  Web Analytics. This Site uses web analytics service that may record mouse movements, mouse clicks, scrolling activity as well as any text you type in this website. This service does not collect Personal Information that you do not voluntarily enter in this website. The service does not track your browsing habits across other web sites which do not use the web analytic service. We are using the information collected by the web analytic service in order to improve Site visitors’ online experience.

Please be advised that the practices described in this Privacy Policy apply to Personal Information gathered over the telephone by our Senior Housing Advisors or call centre representatives, online at our Sites, Personal Information that you may submit to us offline during the course of our dealings with you, Web sites maintained by other companies, or organizations to which we may link, and to Personal Information we may collect further from third parties.



3.1       For the Purpose of Finding Senior Living-Related Services

We use Personal Information to provide you with the services you have requested from us and to provide services to the senior housing and senior care providers who have contracted with us (“Participating Communities”) by signing our ReferralSource or MoveInSource Agreement (“Referral & Commission Agreement”) and agreeing to be part of our referral information service program in relation to the services that we provide you with. Based on the Personal Information that we have collected from you, we will provide you with the information about one or more of our Participating Communities whom we identify as potential options for your consideration. The Participating Communities then may contact you directly regarding their amenities, activities or services. We will work with both you and the Participating Communities to help you in your search.


3.2       For the Purpose of Internal Business Analysis and Operations

We may use Personal Information for our own internal operational, statistical, or design purposes, such as to track audiences sizes, measure traffic patterns, and understand demographic trends among our Site visitors.



We require your permission and authorization to disclose Personal Information for the purpose of providing our senior housing and senior care referral information service, and we will not disclose this information to anyone unless (a) you (or an individual authorized to act on your behalf) have consented to this disclosure; or (b) such disclosure is permitted or required by law.


4.1       For the Purpose of Finding Senior Housing and Senior Care Services

In order to assist you with finding information about senior housing and senior care services, we may disclose Personal Information about you to other people and for the purposes specified below:

4.1.1      Participating Communities. We may disclose Personal Information to one or more Participating Communities so that they may learn about the specific senior housing and senior care services that you are seeking and determine how they can assist you. Participating Communities may contact you directly by telephone, email, regular mail, in person visits or other means, based on your initial information request or as specified by you to the Senior Housing Advisor during the initial collection of your Personal Information. We do not control how these Participating Communities use or disclose your Personal Information.

4.1.2      Affiliates. We may disclose some or all of your Personal Information to our partners, subsidiaries, joint ventures, or other companies under common control with us, in which case we will require them to honour this Privacy Policy.


4.2       Other Related Purposes

4.2.1      Providing Support. We may use your Personal Information to notify you of news events or upcoming developments.

4.2.2      Marketing. The Personal Information you provide to SeniorsZen as well as the Personal Information we have collected about you indirectly, may be used by SeniorsZen for SeniorsZen’s marketing purposes. We may provide the Personal Information to third-parties who may assist SeniorsZen in contacting you with special offers or information that we believe may be of interest to you about SeniorsZen’s services, programs or events. You may at any time choose not to receive emails from us by following the unsubscribe instructions included in each email you may receive, by indicating that you wish to unsubscribe when we call you, or by contacting us directly (please refer to "Opt-Out Procedures" below).

4.2.3      Recruitment. In connection with a job application or inquiry, whether advertised on a SeniorsZen’s website or otherwise, you may provide us with Personal Information about yourself, such as a resume. We may use this Personal Information to answer to your inquiry or consider you for employment purposes. Unless you tell us not to contact you, we may keep the Personal Information for future consideration.

4.2.4      Legal and Other Compliance. We may disclose Personal Information to comply with a judicial proceeding, court order, or legal process served on our Sites; to enforce or apply this Privacy Policy or our other policies or agreements; to protect our or our Site users’ rights, property or safety; to protect our users from fraudulent, abusive or unlawful use of, our Sites; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

4.2.5      Business Transfers. We may disclose Personal Information as part of any acquisition, merger, debt financing, sale of company assets or other business transaction. Any Personal Information disclosed as a result of such transaction will be subject to privacy protection comparable and at least as stringent as that employed by us.



SeniorsZen is strongly opposed to spam. We will only send email to Site users that have explicitly requested to receive an email from us, such as "opt-in subscribers" to SeniorsZen online newsletters or Site users who complete a contact or Request More Information form.

You can always choose not to provide Personal Information, although it might be needed to submit an inquiry or place a request on our Site. If you place a request and do not provide the required Personal Information to contact you, your request may not be fulfilled.

When we collect Personal Information from you, you may inform us that you do not want it used for further marketing contact by using the Opt-Out Procedures below.



Certain online requests may involve you calling us or us calling you. Such requests may also involve online chats. Please be aware that SeniorsZen may monitor and in some cases record such interactions for staff training or quality assurance purposes, or to document a particular transaction or interaction.



SeniorsZen may provide social media tools on some of its websites to enable online sharing and collaboration among Site visitors who choose to use them. Any Personal Information or other content you post or divulge, such as pictures, information, opinions or any other type of Personal Information that you make available to other users of these social media platforms is deemed non-confidential, public information and is not subject to this Privacy Policy. Rather, such content may be subject to the Terms of Use of this Site and/or those social platforms, and any additional guidelines and privacy information provided in relation to their use. Please refer to applicable policies or terms and conditions. You should be aware that content you post on any such social media platforms may be made broadly available to others inside and outside SeniorsZen.



SeniorsZen Sites may provide links to non-SeniorsZen Web sites that are not affiliated with SeniorsZen as a service to our users, but we have no ability to control, and are not responsible for, the privacy and data collection, use, and disclosure practices of such Web sites and the privacy policies of such Web sites may differ from the Sites. Therefore, we encourage you to review and understand the privacy policies of such Web sites before providing them with any Personal Information. These other Web sites also may send their own cookies to you, collect your data or ask for your Personal Information. This Privacy Policy applies solely to Personal Information collected by these Sites.



We use reasonable security procedures to store and maintain Personal Information to protect it from loss, theft, misuse, alteration or destruction by any unauthorized party while it is under our control. While we will make reasonable efforts to protect Personal Information, no transmission of data over the Internet is 100% secure. All Internet users should take care with how they disclose and handle their personal information.



These Sites are not designed, and we do not intent, to collect Personal Information from children under the age of 13. If you are under 13 years old, you should not register for or use our services or otherwise provide Personal Information on our Sites.



If you have any questions about this Privacy Policy please contact us or call us at 888-484-5282.



The Sites are published in Canada. We attempt to comply with Canadian data protection, privacy and consumer rights laws to the extent they may apply to our services. If you are not sure whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to the Sites.



SeniorsZen reserves the right to change, amend or restate this Privacy Policy without notice to you. We will post a notice at the top of this page notifying Site visitors when this Privacy Statement is updated or modified in a material way. If you are a regular visitor to this Site, we recommend that you check this Privacy Policy on a regular basis. By using the Sites, you consent to the collection, use and disclosure of your Personal Information in accordance with the then current Privacy Policy. If you do not agree to this Privacy Policy and the Terms of Use, please do not provide Personal Information to SeniorsZen through this Site.

Please note that our current Privacy Policy applies to all Personal Information that we have about you and your account even if previously submitted.



If you wish to obtain a copy of particular Personal Information you provided to SeniorsZen, or you become aware the Personal Information you provided to SeniorsZen is incorrect and you would like us to correct it, please contact us. Before SeniorsZen is able to provide you with any Personal Information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to help us to respond to your request. Please note that under certain circumstances, you may not be permitted to view your records – for example, where the disclosure of your records would cause legal, security, or confidentiality concerns.



If you no longer wish to receive marketing emails, newsletters or other communications from SeniorsZen, please contact us or follow the unsubscribe instructions included in each marketing email. You may also contact us if you have any further questions or concerns regarding this Privacy Policy.



You confirm that you are:

a) a senior seeking senior housing and senior care services for yourself; or
b) an individual authorized to act on behalf of a senior seeking senior housing and senior care services and possess legal documents such as a Power of Attorney or Guardianship or hold other proof of being the substitute decision maker of the senior seeking senior housing and senior care services.