Senior Living Marketing

Be Inspired by this Japanese Retirement Home

On the top of a mountain ridge and blending in with the surrounding nature is Jikka, a Retirement Home designed by renowned Tokyo architect Issei Suma, that transcends our imagination. In Suma’s words, Jikka is “something as unembellished as a primitive hut and something as holly as a chapel.”

Alex Baumann – a Canadian swimming legend now the father of a swimmer contender

SeniorsZen would like to wish good luck to Team Canada sharing the inspiring story of Canadian Swimmer Alex Baumann, who overcame an injury and two tragedies and won 2 Gold Medals in 1984 and now watches his son following his steps and representing Canada in Rio 2016 Summer Olympic Games.

Seniors Housing Report from CMHC - Canada Highlights

The Canadian Mortgage and Housing Corporation, or CMHC, is committed to helping all Canadians access quality, affordable and environmentally sustainable housing. CMHC stays at the forefront in researching the housing market, and one of the ways of keeping Canadians informed is through housing reports. The Seniors Housing Report is particularly interesting to us so we’ve pulled a few highlights from the recent report to share with you! Launches First Canada-Wide Reviews for Senior Living, a leading Canadian online directory of senior housing and senior care options, launched first Canadian consumer reviews platform for senior living.

Partnership with Experience Group

SeniorsZen today announced a partnership with Experience Group to help British Columbia seniors find retirement homes, assisted living, Alzheimer's care and home care throughout Canada.

Join us at the 2012 ORCA Conference in Beautiful Orangeville!

The Ontario Retirement Communications Association is gearing up for their annual conference... and you’re invited! This year’s event will take place at the scenic Hockley Valley Resort in Orangeville – an enchanting small town located in southern Ontario. Known for its gorgeous heritage buildings, charming local theatre productions, and an annual Blues & Jazz Festival that’ll knock your socks off, Orangeville truly is the perfect place to hobnob with your peers... all while exploring all of ORCA’s fantastic retirement options.

How to Increase Conversion Rates for Your Senior Housing Business

More and more people are researching senior living options online: they check your website, Facebook page, Twitter posts and blog posts, read your newsletter online. Therefore, the most intuitive contact option for them is to send you a quick email or message and ask for more info about your facility or your services. 

Lead Generation Trends for Senior Housing Communities

Cost-per-lead marketing is a new trend that is already very popular in the US and is emerging in Canada senior living industry. Unlike traditional marketing channels, where advertisers pay monthly or yearly subscription fees or pay per each ad and don’t really have a tracking mechanism of how many leads such marketing efforts bring to them, with cost-per-lead model, senior housing providers only pay for qualified inquiries they receive.

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